The Main Street America logo features a 1938 watercolor, "Cold Spring-on-Hudson," by artist Emil Holzhauer (1887-1986). Born in Germany and originally trained as a steel engraver and jewelry designer, Holzhauer's first love was painting. He came to New York in the early 1900s and trained with the Robert Henri School. Fellow artists included Edward Hopper, George Bellows and Rockwell Kent, whose style depicting the common man in everyday experiences became known as the "Ashcan School of Art."